Sunday, October 26, 2008

What every local business needs in today's economy...

It's no secret. Every local business owner today, needs to eliminate unnecessary spending, and increase sales. Wouldn't you like to do that in your business?

What you have now...

One place buyers can find local businesses, is in the local phone book. It's good, but it has limitations. They can find you by name but only if they already know the name of your business. Or they can find you by guessing which category you're listed under.

Phone book ads are expensive, plus unchangeable. And, you may get listed on the same page with all your biggest competitors. (Even some of the out of town ones!)

What you could have

Would you be able to attract more buyers, if you could give them more potent ways to find you? Answer: YES! When they do find your listing, wouldn't you prefer to be the only business on the page? Of course you would!

You can have even more...

What if you could have a listing for every brand that you sell? And a listing for every type of product you sell? And while we're at it, let's include all the services you offer. You'd want that too, if it's all the same price, wouldn't you?

For the same price?

Yes, it's all the same price! So, why not go ahead and make your listing bigger and broader, so that it attracts even more potential buyers!

Let's include a listing for all the problems that your products and services solve. Sometimes people don't already know exactly what product they're looking for.

Your expanded listing will allow them to find you, by simply searching for solutions to their problem.

It gets even better...

There's more! Your listing can be set up so that anyone within a two hour's drive, can find you just as easily as local buyers can.

A more effective marketing approach

This type of business listing goes way beyond a phone book listing or ad. When people find your listing, you'll be able to give them tons of reasons to call you.

In fact, you'll be able to convince them that contacting you is the best thing for them to do.

It does take more work to put together a comprehensive sales-generating listing, than to do a simple business card style listing. But it will definitely be worth the effort!

With your new business listing, doing all of these things doesn't cost you any more than doing just some of them.

So, since it's all the same price, wouldn't you want to do all you can to get your phone and your cash register ringing?

Are you a little interested yet? Want to discuss this in more detail? Give me a call, email me or just leave a comment here by clicking the "comment" link below. We can set up a time to meet. You tell me what you want to accomplish, and I'll show you how I can help you.



Wishing you continued success,

Jack Q
Small Business Marketing Coach

P.S. Your expanded business listing will help buyers from a larger area find you more easily and conveniently. Plus the people that find your listing will be better prospects for what you sell, because they will have found you while looking for a solution to their problem!